I found this book unique in its capacity to benefit executives planning staff and students of strategy alikerobert l joss dean of the graduate school of business stanford university a successful business strategy enables managers to provide organizational vision monitor and understand a dynamic business environment generate creative . Good strategic planning is not about a document many strategic plans sit on shelves some documentation is useful because it allows for sharing key decisions with key stakeholders but the decisions are far more important than the style or format of the document strategic planning is not a substitute for good leadership. David baron has published in the fields of industrial organization economic theory political science business strategy operations research statistics and finance he has authored over 100 articles and 3 books one of which is in its 5th edition. She was the graduate school of business john g mccoy banc one corporation professor of organizations and dispute resolution from 2000 2012 trust faculty fellow in 2011 2012 and in 2000 2001 from 1997 2000 she was the academic associate dean of the graduate school of business at stanford university. robert l joss dean of the graduate school of business stanford university the leading authority now revised completely revised and updated david aakers authoritative book approaches strategy development from an external perspective driven by a structured analysis of customers competitors market trends and the broader environment
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